Panama Hat Ecuador eCommerce

One of the most renowned artisan families, the Franco-López-Mero family, has an uninterrupted tradition of creating fine hats since 1996. At that time, the authentic Montecristi hat began to gain popularity and was traded using Ecuador’s former currency, the sucre. Without machines to shape and size the hats precisely, they were woven in large quantities and produced as simple, classic pieces.

Montecuador: A Brand with History and International Vision

Thanks to its founders, María Elvira (†), Pablo Franco López (†), and María Mero, Montecuador established itself as one of the main exporters of hats in Montecristi. With the dedication and love taught by their parents, they invested in technological advancements, acquiring their first machine to press hats in various styles and sizes, thereby enhancing the product’s range and quality.

Montecuador: A Brand with History and International Vision

Thanks to its founders, María Elvira (†), Pablo Franco López (†), and María Mero, Montecuador established itself as one of the main exporters of hats in Montecristi. With the dedication and love taught by their parents, they invested in technological advancements, acquiring their first machine to press hats in various styles and sizes, thereby enhancing the product’s range and quality.

Are you interested in owning an authentic piece of this tradition? The e-commerce option for Montecristi Panama hats is an excellent way to purchase high-quality hats from the comfort of your home. Through Montecuador, international customers can easily access this world-renowned craftsmanship. In 2018, Montecuador launched its first official website, a project led by Bryan Franco, the third generation of the family. His vision to expand into the international market through e-commerce paid off in 2019, when the first online sales began during the pandemic, allowing customers worldwide to receive their hats directly at home.